Having Problems? Don't Fix It, Shave a Bear.

Normally I don't read every post made by Seth Godin, but today I read a real home run. It talks about how we cover up problems instead of fixing them.  

The big elephant in the room is global warming.   And instead of fixing the problem, we cover it up.  Seth Godin lists of a bunch of examples, but one I can think of is our government.  Instead of reducing federal spending and cutting back we print more money.  I hope some of that newly printed money was allocated to razors because we just shaved a bear.  A big bear at that.    

In this ad, it's the poor bears who are forced to shave to adapt to the rising temps.  (Speaking of temps, the one degree of separation battle rages on).  

What a great concept for a PSA.  Attention-grabbing and deep.  Very deep.  Excellent perception.  No one wants to see a bear shave itself.  Click here to watch the PSA.  

Read the full article on Seth Godin's page by clicking here.