Freevertising - Did You Get Your Big Hug From McDonald's?

Every Monday from July 13th through August 3rd, McDonald's gave away a free sample of their McCafe Mocha's.  According to corporate execs, it's one of the largest sampling initiatives done by McDonald's.  And giving away free stuff is a very big part of advertising and marketing plans right now.  In this economy, why?  

People are constantly being bombarded with advertisements.  System overload.  That's why McDonald's turned to "freevertising," a new twist on an old technique of sampling.   

According to trendwatching.com - "Free Love," also known as "freevertising," is an all-out war of getting customers attention - the handshake - well, more of a full-body shake.  

While companies literally open their arms and give consumers free stuff it's clear that consumers win.  We love free stuff, but we also feel the need to say "thank you" which translates into a purchase.  In McDonald's case, it's one delicious way of increasing business.  Sneaky, but delicious.  

Check out Trendwatching's article on "Free Love."  It's worth a hug.