Friday, January 9, 2009

Is Our Friendship Worth 1/10th of a Whopper?

Probably not but I'm a sucker for an awesome marketing campaign from CP+B. And for whatever reason people are loving this viral campaign stating that it's "awesome."

You like your friends, but you love the Whopper.

Here's the skinny: install this application on your facebook page and when you sacrifice (delete 10 friends) you get a coupon for a free Whopper sent to your home.

For the record this is the fourth HUGE campaign from CP+B rep'ing Burger King in less than two months. Let's count them:

- Lost Wallet Campaign
- Whopper Virgins
- Burger King "Flame" Cologne
- Angry Whopper Campaign - Whopper Sacrifice

Oh the humanity is right.

The Big-O-Meter is reading that Whopper Sacrifice is going to be up for some awards. Nice.

With all the controversial campaigns that do get put into motion, it makes one think about the ideas that get the chop. Does Burger King ever say no?

We're just sayin' k. Apparently BK is too.

Let's go sacrifice some pals!

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