"Save By Zero" ads aired so many times this fall they prompted a huge consumer ceasefire. This is one ad budget where I wish the economy would have hit harder. Where is this recession here? I see so many agencies cutting budgets = cutting people. Realizing that Toyota is not a "Big 3" in need of a bailout, now might be a good time scale back the bad stuff. My point.
When consumers and advertisers alike are experiencing "tough economic times" I expect to see less crap being advertised and more amped-up creative. Regardless...someone gave the "go for it, Jack" stamp of approval to greenlight commercials like "Save By Zero." It's overwhelming to think the destiny of a product or service can thrive or dive due to advertising. Oh the power. Oh the risk. And the politics.
Reprieve please, for bad ads are unacceptable and the iconic slogan "Where's The Beef" seems all more appropriate.
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