Tuesday, September 1, 2009

How Twitter Makes You A Kick-Ass Writer

As a copywriter, we often lean towards long copy.  It's no secret.  And I'm guilty of it myself. Projects that should take minutes to write turn into hours of long, drawn out copy that ends up on the cutting room floor.  

My problem? I take too many words to get to the point.  It's a rookie mistake, too, that's the burning part of it.  So how does twitter help us become better writers? Simple.  

Space.

With tweets, you've only got 140 characters so you'd better get to the point.  It's nice to have a limit so you know what space you're working with.  Before I start projects (after the creative process begins) I like to do mock-ups of where I want graphics and copy. 

Headlines.  

You also need to kick up your headlines to get attention.  Check out the headline.  See?  It's much more attention-grabbing than "How Twitter Makes You A Better Writer."  Blah.  Add some zing to your headlines.  

Edits. Edits. Edits.

I'm also guilty of writing tweet headlines in a flash.  Meaning it's easy to mistype words. And with only 140 characters, a typo reflects a rather high percentage of error. 

From space and headlines to edits, Twitter can help your short game writing. So have I convinced you to sign up for Twitter?  

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